Project Description

Dijitle was contracted by Peter John McFarlane from Arrochar. He was starting a new consultancy and required a number of assets to kickstart his business. Starting with his vision, we began the journey to create an online presence, complete with a logo, website and digital content to deliver his message and promote this new venture.

Working through a highly collaborative process, we developed a number of design options including variations on colour, fonts, shapes and visual elements. Focusing on the core values and story Peter John was looking to portray, we looked to understand his vision and message. This collaborative process helped us to understand his market, ideal client and ultimately design a set of brand assets that aligned with his vision for Arrochar.

Project Skills

Adobe Illustrator 100%
Adobe InDesign 100%
Adobe XD 100%
WordPress 100%
Adobe Premier Pro 100%
Adobe After Effects 100%

Project Artifacts

Company Logo

Developing a new company logo from scratch can be a challenge. Working with Adobe Illustrator and through collaboration, we were able to design a logo (and colour scheme) aligned with the Arrochar mission.

Business Cards

Once the logo was complete and approved, we worked through another design cycle with Peter John to design a simple and clearn business card using the same logo and palette as the logo.

Website

Starting with Adobe XD and working through messaging workshops, Dijitle designed a fresh look, user friendly website. Once the design was complete, it was a simple process to build a WordPress site in days.

Video

Telling a story online can be a challenge. We decided to go with a video introduction. Using a combination of Premier Pro, Audition and After Effects, we produced a storytelling video for Arrochar.

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